[Intro]

[Marketing]
Fastest. Safest. Fully compliant.

[Victoria]
Evidence?

[Marketing]
Industry-leading. Guaranteed.

[Victoria]
According to whom?

[Verse]

The campaign fills the screen like scripture,
Gold award, immaculate green—
"Zero downtime, total protection,"
Four broad claims in one direction.
I circle "never," underline "always,"
Set the red pen in my hand.

[Pre-Chorus]

You can make it clear and memorable,
You can make the message strong,
But a slogan does not become a fact
Because the font runs twelve feet long.

[Chorus]

Marketing cannot say that,
Not without the proof beneath the claim.
Marketing cannot say that,
Not because the sentence sounds good with our name.
Change "will" to "may," take "perfect" away—
Marketing cannot say that today.

[Verse]

They named a rival in the footer,
Borrowed a trademark for the slide,
Called our platform "the replacement"
For a product still supplied.
They swore to full compliance
In a hundred jurisdictions we don't hold.

[Chorus]

Marketing cannot say that,
Not when "best" is something we cannot define.
Marketing cannot say that,
Not when every guarantee becomes a line.
Keep the wit and keep the fact, build a claim the proof can back—
Marketing cannot say that.

[Piano Interlude]

[Bridge]

[Marketing]
What about "trusted everywhere"?

[Victoria]
Trusted by the clients we can name.

[Marketing]
Then what can we say?

[Victoria]
Say what the product does, and let it lead the way.

[Final Chorus]

Marketing can say this:
We built a tool and tested what we made.
Marketing can say this:
Here are the results, the limits and the grade.
Truth may wear a smaller font, but truth is what the buyers want—
Marketing cannot say that, but it can say something honest in its place.

[Outro]

[Marketing]
Can we keep "revolutionary"?

[Victoria]
Show me the revolution.
